Creating Video with Clear Intention

You've experimented, observed, understood how it works. Now you take a big step: you create a video with real intention. With a task. With a reason.

The Power of Intention

There's a big difference between:

A) "Let me generate a video and see what happens." B) "I want to create a video that shows my client how my product looks."

In the first case, you're experimenting. In the second case, you're working.

Intention shapes everything. It determines how precise your prompt needs to be. It determines which AI errors are acceptable and which are not. It determines how many versions you generate until you're satisfied.

A random cool video is beautiful. A targeted video that achieves something specific is powerful.

Three Real-World Scenarios

Here are three scenarios you'll work through today. Choose one scenario or invent your own.

Scenario 1: Social Media Clip (15-30 seconds)

Your task: Create a visually stunning 15-30 second clip that works on TikTok or Instagram.

This means:

• Fast, attention-grabbing cuts
• Beginning and end must "hook" (capture)
• Ideally a surprising element in the middle
• Colors that pop, movement that animates

Two prompt examples, weak vs. strong:

Weak: "A video of water" Strong: "Time-lapse shot: water droplets falling on a calm surface, colored light from above (orange and blue), each drop creates concentric rings. Time-lapse 4-5 seconds. Aesthetic, modern, for TikTok."

Scenario 2: Product Video (20-30 seconds)

Your task: Show a (real or invented) product in action.

This means:

• The product must be clearly centered
• Movement should look natural and convincing
• Environment should support the product context
• Focus on functionality, not effects

Two prompt examples, weak vs. strong:

Weak: "A chair spinning" Strong: "A modern gray office chair in a minimalist office with large windows. Slow 360-degree rotation of the chair, sunlight streaking across the backrest, showing material and ergonomics. Professional, sales-oriented. 20 seconds."

Scenario 3: Storytelling / Atmosphere (10-20 seconds)

Your task: Tell a mini-story or create an emotional atmosphere.

This means:

• Beginning, middle, end (or at least tension buildup)
• The viewer should "feel" the mood
• No words needed — the images speak for themselves
• Can be abstract or concrete

Two prompt examples, weak vs. strong:

Weak: "A sad video" Strong: "Morning fog over an abandoned park. A bench, rain-wet. Autumn leaves blow across the bench. Slow drone perspective, rising. Clear, soft light breaks through the fog. Bittersweet, nostalgic, 15 seconds."

The Checklist: WHAT – FOR WHOM – HOW – WHY

Before you write your final prompt, answer these four questions:

WHAT? — What exactly should happen in the video? Describe the action, not the feelings. "A car drives in from the right, curves, and exits left."

FOR WHOM? — Who should see this video? What interests this person? "For a 35-year-old entrepreneur who loves fast, sporty cars."

HOW? — In what style? What colors, lighting mood, movement speed? "Cinematic. Golden hour (sunset), fast, aggressive cuts, sports music tempo."

WHY? — What's the video's goal? Should it sell, fascinate, entertain, educate? "Should make people crave the car. Convey freedom and power."

These four questions transform a random prompt into a strategic prompt.

The Meta-Thought: Visual Storytelling

Video is the most powerful storytelling medium. Text tells with words. Images tell with form and color. Video tells with movement and time.

If you understand that every movement has meaning — that fast movement means urgency, slow movement means contemplation, that closeness means intimacy, that vastness means freedom — then you'll create much better videos.

AI video helps you make these meanings visible quickly. It's like a thought amplifier. Your intention becomes motion.

A Thought to Take Away

The best videos aren't the ones with the most effects. The best videos are the ones with the clearest intention. A simple, purposeful video always beats a complex, confused one.

The reason: People feel intention. They feel whether you're trying to tell them something or just showing off cool effects. Intention is contagious.